SEO Guide for Business Owners
You are just starting up, you want to rank your website on Google, and you have neither the money nor the experience to vet and hire a professional. This guide is for you — and for aspiring marketers who want to get into SEO.
- 01 Why You Should Do SEO SMM, PPC, SEO, GBP — four acronyms, each sold to you by someone who sells that acronym. If your business has a door and an address, the answer is simpler than they make it sound.
- 02 SEO Guide: How Google Actually Works Google does not know the correct answer to anything — it picks the best candidate from the websites it can trust. How search engines actually judge you, and the only two groups of signals that exist.
- 03 On-Page SEO: The Practical Guide Everything on your website is under your control — which makes it the half worth fixing first. Three questions, and an 18-point checklist to run your own site through.
- 04 Off-Page SEO: Everything You Don't Control What the rest of the internet says about you — reviews, links, mentions, and the content only you could have written. Plus the parts of it you can actually act on.