Everyone selling you AIO, GEO or the next acronym says AI killed SEO. I asked an AI chatbot a basic question and watched it run a web search, then get fooled by sponsored posts. Here's what actually changed, and what didn't.
What the rest of the internet says about you — reviews, links, mentions, and the content only you could have written. Plus the parts of it you can actually act on.
Everything on your website is under your control — which makes it the half worth fixing first. Three questions, and an 18-point checklist to run your own site through.
Google does not know the correct answer to anything — it picks the best candidate from the websites it can trust. How search engines actually judge you, and the only two groups of signals that exist.
SMM, PPC, SEO, GBP — four acronyms, each sold to you by someone who sells that acronym. If your business has a door and an address, the answer is simpler than they make it sound.
